Sunday, July 3, 2011

In defense of fashion

Well, not really. 
The title could just as well have been 'Why yet another fashion blog?' or the ever present rhetorical question that haunts my head, 'Why do you think this time will be better?'. 

It's clear to me that it's not fashion blogs this world needs, that much less the Internet. I know, I know - it seems nowadays that anyone with a point-and-shoot camera, or, even less, an iPhone, or even just a laptop, is blogging about fashion. 

I think for a lot of people, it's the dream. We've all heard of Garance DoreThe SartorialistCup of JoFashion Toast or Sea of Shoes. These are Internet, Fashion and Blogging shiny names, and their rave success, with followers that could fill stadiums (respectively, not put together!) make many yearn for the same success. 

It's understandable, right? For one (seemingly) easy and fun job, you get money, free stuff(!!!) and fame. Yay! Let's all be bloggers. 

If only it were that easy. 

Fashion is a complicated and mysterious business/art/industry. It works within very fine, undefined and unclear lines, and blogging just adds to it. For every blogger that makes it into that front row there are hundreds, nay, thousands, that will never even make it to the same city. They probably won't make it to their 100th post. 

Evidently, that last bit is part of the reason why they don't become big glamorous fashion icons. But it's not just that. Fashion blogging is a game of luck, time allowance, resources, talent and perseverence. Having blogged on and off for two years, I know that's the one thing most ardently needed. 

Say it with me now: perseverence. Which, incidentally, is what I'm asking the Universe for this time around.

Who wants to go to Paris, anyway? You have to walk cobbled streets in heels there.


  1. m ur 4th follower JO'
    post more updates..will be following you from now..
    <3 <3


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