Frankly, Lanvin doesn't really ever need marketing campaign of any sort, so this fun idea will just create more buzz around Mr. Elbaz's wonderful creations. Photographed by Steven Meisel, Karen Elson and Raquel Zimmerman are beautiful and awesome as ever and the whole thing just proves that Lanvin pieces are not only strong investments but also practical, ha.
What do you think, friends? Is this genius or would a traditional campaign work better? Which is your favourite ad this season? For me, this is a strong contender.